Chameleon

Overview

Export Mixpanel cohorts to Chameleon to create custom segments that you can apply in your Chameleon tours, surveys, and launchers. Manage the Chameleon integration from the Mixpanel integrations page.

Chameleon also supports an integration to send messaging interactions to Mixpanel - for more details, see Chameleon's Mixpanel integration (opens in a new tab).

Permissions

You must be a Mixpanel project admin to enable the Chameleon integration.

Enable the Integration

Follow these steps to enable the integration with Appcues:

1. Select Integrations under the Data Management tab in the top navigation bar of Mixpanel.

2. From the Integrations page, select the Chameleon dropdown, and select Connect.

3. The connection uses one credential to authorize, "API Key". Supply an API key generated from the Mixpanel-specific integration page within your Chameleon dashboard (opens in a new tab) to establish the connection.

4. The Chameleon integration will show a Connected tag in the UI once the connection establishes.

Matching Users Between Chameleon and Mixpanel

Mixpanel only exports identified user profiles to match to Chameleon - users without user profile properties (i.e. anonymous users) will not export.

The integration requires that you use the same system of identifiers for both tools, meaning the value you pass to mixpanel.identify("internal_user_id") will have the same value as you pass to chmln.identify("internal_user_id"). Chameleon will attempt to match users from inbound cohorts based on their Mixpanel distinct_id.

Export a Cohort

To export a cohort to Chameleon, navigate to Cohorts by clicking in the Data Management tab and select Cohorts.

Select the cohort that you want to export. Click on the three-dot icon on the right side of the cohort.

Click Export to > Apptimize. Select either one-time sync or dynamic sync. Click Start Sync.

Sync Types

This integration supports two types of exports: one-time export and dynamic sync. When you generate a one-time export or dynamic sync, it overwrites the previous export with an updated export that reflects users who qualify for the cohort at the time of export.

One-Time Export

In a one-time export, Mixpanel sends Chameleon a static export of users who currently qualify for the cohort. The cohort data will not be updated in Chameleon after a one-time export.

Dynamic Sync

In dynamic sync, Mixpanel initiates sync between a cohort and Chameleon every two hours. The exported cohort will be updated every day to reflect the most recent list of users in a cohort.

Ideal vs. Non-Recommended Use Cases

Because Dynamic syncs send cohorts at two-hour intervals, it is recommended to avoid using this integration for any tours requiring immediate display and instead use Chameleon's native targeting (for example, onboarding guides that require user detection as soon as someone signs up).

More ideal use cases are instead around tours and surveys where the tour isn't tied to a real-time lifecycle moment (for example, getting easy in-product feedback after engaging with a particular feature, or directing a power user to a new product improvement for a feature they have a history of using).

Select the Segment in Chameleon

Once the export completes, you will see a Segment reflecting the set of users from your Mixpanel cohort in the Chameleon Segment tab (via the builder), selecting for "Mixpanel Cohorts" as the Segment filter (e.g. "Users who haven't hit a Value Moment"):

Chameleon events in Mixpanel

Chameleon offers the ability to forward tour interaction events to Mixpanel. For more detail, please refer to Chameleon's integration guide (opens in a new tab).